Earlier this year someone told me about
Strawberry Fields, the natural food store, and I didn't consider going (I try to be healthy but natural foods have never sounded real appeasing to me...) However, I was in Urbana a couple weeks ago and thought I would just stop in to check it out.
Some of the food is how I expected it to be (I won't be buying natural potato chips again.. haha) - other things are definitely worth checking out though.
They have a little cafe setup and there are always quite a few people. They serve up coffee, sandwiches, homemade bread, etc. I've never ate there myself but the fresh breads and drinks always look really good.
They also have a lot of fresh grains, freshly made pastas, dried fruits, etc. There is a whole aisle of canisters with dried foods to try out; you bag it yourself and it is sold by the pound, so it is nice to pick up some new foods to try.
In the same aisle there are a lot of fresh coffees and a huge selection of some really awesome teas. I wasn't feeling so hot the first day I was there so I picked up some Yogi Tea: Green Tea Goji Berry and it is probably one of the best teas I have had. It is a green tea but has blueberry, cherry, lotus flower, and raspberry flavoring.
They also have a whole section of organic produce, most of it is locally grown.
Their avocados are the best in town for gaucamole! Seriously, there is no competition here.
Today I needed two avocados for gaucamole and I actually drove all the way from mid-Champaign to downtown Urbana.

yummm